Innisfail Retail Gap Analysis

MXD conducted a retail gap analysis on behalf of the Town of Innisfail. The overall goal of the Retail Gap Analysis was to define the retail voids in the local Innisfail market by understanding the retail categories that are experiencing spending leakage due to a low supply within the trade area. Pinpointing these leakage categories signaled how the retail market in Innisfail can position itself in the future. The Gap Analysis also provided direction for a high-level retail development strategy, with recommendations on retail formats, locations, and potential retailers that would fit the local market.