Services Included
Positioning & Retail Strategy
Project Description
Repositioning a prime commercial center to boost foot traffic, optimize layout, and drive revenue growth.
MXD was retained by ENKA TC to conduct a Market Analysis and Repositioning Strategy for a commercial center with a high profile ring road interchange location, but within close proximity of competitive centres. The study involved delineating a trading area and assessing the market demand for a potential expansion in addition to a repositioning of the existing centre. MXD worked collaboratively with the Design Team in introducing several strategies to stimulate greater foot traffic and thereby generate higher rental revenues. MXD also prepared a layout plan and circulation strategy over the project’s 4-levels to increase the vertical circulation and sightlines.
