Services Included
Positioning & Retail Strategy
Project Description
Crafting a boutique hotel experience in Beirut’s revitalized city center, blending luxury, style, and vibrant amenities.
MXD Development Strategists was retained to conduct a Positioning & Retail Strategy was performed to assist Solidere in determining the optimal positioning and size of a Boutique Hotel concept, including its mix of shopping, dining and nightlife amenities, as well as destination spa. The property is located in the heart of the revitalized Beirut City Centre, BCC. A new regional shopping centre is located directly across from the project, and there are a number of high fashion streets nearby.
