Services Included
Market Analysis
Merchandise Layout
Project Description
Driving Regina’s growth with a strategically planned 900,000 sq. ft. mixed-use lifestyle hub along the Trans-Canada Highway.
MXD was retained to conduct a market analysis and merchandise layout strategy for a new 900,000 square foot mixed-use lifestyle development in the emerging Southwest sector of Regina, along the Trans-Canada Highway. This assignment also included conducting a Retail Impact Assessment to assess the magnitude of impact on the city-wide retail sector and to ensure that the project size would be supportable and economically feasible. A final stage of this comprehensive strategy was to provide statistical data in a Marketing Summary Document for use in promotional material at ICSC Conferences.
