Services Included
Retail Merchandise Mix (MD) Planning
Market Positioning & Leasing Optimization
Development Layout Planning
Project Description
Optimizing retail spaces with active lifestyle themes and strategic circulation to attract target tenants.
MXD worked closely with the ENKA TC Leasing Team, Real Estate Brokers, and the Jerde Partnership Design Team to prepare and optimize the Retail Merchandize Mix (MD) Plans and Leasing Strategy. Key aspects of the Positioning Strategy included targeting the significant nearby population base and transit connections by including Rooftop Dining Terraces and an “Active Lifestyle” orientation for the retail tenant spaces. MXD also provided strategic direction for inducing vertical and horizontal circulation across the various levels in order to specifically address the requirements of identified target tenants.
