Services Included
Merchandise Layout
Retail Positioning Strategy
Project Description
Revitalizing Lonsdale Quay Market with strategic insights to enhance its positioning and address key performance challenges.
MXD was retained to conduct an Enhancement & Positioning Strategy for Quay Property Management’s Lonsdale Quay Market (LQM). The study comprised of a market analysis, site assessment, inventory and performance analysis along with lease agreement assessments. Also, part of the study, was a high level consumer intercept survey, conducted to provide further validity to the results and to ensure recommended strategies targeted specific desires and consumer spending habits. The Merchandise Mix and Layout Plans along with recommended strategies will provide the necessary strategies to address an consistently underperforming second level.
