Services Included
Retail Gap Analysis
Retail Strategy
Project Description
Empowering Spruce Grove’s retail growth with strategic insights to attract desired tenants and complete the city’s retail mix.
The City of Spruce Grove retained MXD to conduct a Retail Gap Analysis Study. MXD quantified the Spruce Grove Retail Market and measured the mix of inventory against the calculated trade area expenditure profile. This process enabled MXD to identify opportunities or gaps in Spruce Grove’s retail inventory which could be provided in future developments to complete the retail mix and sustain the City’s expenditure leakage. As part of the study, a high level consumer intercept survey was conducted to provide further validity to the Gap Analysis Results and to ensure recommended strategies targeted specific tenants desired by the consumers. The goal of this study was to serve as an important tool to attract desired retail tenants to new developments.
