Services Included
Market Analysis
Development Layout Planning
Positioning Strategy
Project Description
Redefining Seoul’s Han River waterfront with a visionary master plan for a thriving economic and cultural hub.
MXD participated in a design competition as part of a collaborative International Design Team to merchandise and program a master plan for one of the largest waterfront redevelopment sites in South Korea occupying 145 acres along the Han River. The MXD work program entailed conducting a market overview and preparing a comprehensive development layout planning and positioning strategy report. The objective of the Yongsan IBD is to create a new economic and cultural center for the City of Seoul, with a mix of high density residential, offices, hotel, cultural and retail offering.
