Services Included
Redevelopment Strategy
Project Description
Revitalizing Moscow’s commercial center with strategic repositioning to maximize tenant appeal and revenue potential.
MXD was retained by ENKA TC to conduct a Market Analysis and Repositioning Strategy for an aging and underperforming commercial center in Moscow. The study involved conducting an analysis to identify target tenants that could be included in a re-developed center, thereby defining a new market positioning for the commercial center. Additionally, MXD worked collaboratively with the Design Team to ensure optimal horizontal and vertical circulation, exposure, building efficiency and rental revenue generation. Part of this process also involved recommendations on additional revenue streams from the introduction of a kiosk program.
